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Case Study

Chukka Caribbean

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Best of Nature

We provide communications services and reputation management for Chukka.

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Overview

Green Globe Certified, Chukka Caribbean Adventures (CCA) has been named the “Caribbean’s Leading Adventure Excursion Operator” four years in a row. Chukka excels at showcasing the natural side of the Caribbean through unique and sensational experiences. It’s signature tour, the Horseback Ride ‘N Swim, is renowned as much for the Chukka horses - many are retired polo ponies - as for the stunning scenery and refreshing Caribbean swim on horseback. From kayaking to ziplining, CCA offers award-winning tours visitors never forget.

History

CCA has operated since April 2000, combining Chukka Cove Farms, which pioneered the Horseback Ride ‘N’ Swim over 25 years ago, and several other locations across Jamaica, Belize and Turks & Caicos Islands. Today, the company offers thirty-five “Best of Nature” excursions with over 235,000 tours being delivered annually. In January 2011, they will open their latest location at Good Hope Estate near the historic Port of Falmouth.

Our role

OTC provides Chukka Caribbean Adventures with a variety of communications services including media relations, social media and reputation management. The OTC team uses new media content as well as mailing lists, marketing collateral, strategic counsel and media relations to promote Chukka’s tours as well as manage its reputation within priority markets.